| |
HK Economic Journal
| • |
Founded in 1973 |
| • |
Provides a wealth of news and features that address both business and the business of life |
| • |
A pioneering source of business intelligence for people in every aspect of the investment front |
| • |
Quality information which is crucial for readers to grow business, career, money and life |
| • |
Inspire different views with compatibility |
| • |
Encourage creativity, support art and cultural activities |
Media Credibility
| • |
Ranked by journalists as No.1 in Media Credibility for 3 consecutive rounds of survery conducted in the past 10 years |
| • |
The research was performed by the School of Journalism and Communication, Chinese Uni. of HK |
| |
(Please refer to subsequent chart for details) |
2006 Ranking for Media Credibility (Newspapers):
| |
Journalist |
(Ranking) |
| HK Economic Journal |
7.1 |
(1) |
| SCM Post |
6.93 |
(2) |
| HK Economic Times |
6.72 |
(3) |
| Ming Pao |
6.68 |
(4) |
|
HK Standard |
6.22 |
(5) |
|
Sing Tao |
5.93 |
(6) |
|
Apple Daily |
5.42 |
(7) |
|
Oriental Daily News |
4.8 |
(15) |
Source: The survey conducted by CUHK in 2006 at a 5 year interval. |
Facts at a glance:
|
•Current Print Run: |
62,000+ copies |
|
•Paid Circulation |
|
| •Broadsheet format |
|
|
|
•Content: |
| - |
Concise local and International News |
| - |
Comprehensive economic news including finance, investment, property |
| - |
Columnists highly regarded by readers |
|
|
Our Charisma:
| Commentary |
|
|
|
| |
|
|
|
| 林行止 |
林行止專欄 |
|
|
| 曹仁超 |
投資者日記 |
|
|
| |
|
|
|
| 社評 |
|
|
|
| |
|
|
|
| 戴耀廷 |
法治人 |
劉迺強 |
大陸與港 |
| 崔少明 |
兩地一檢 |
任慧文 |
北京政局 |
| 洪清田 |
情思香港 |
周永新 |
厚生經營 |
| 張立 |
商心國是 |
程介明 |
教育評論 |
| 關愚謙 |
愚公專欄 |
余錦賢 |
香港脈搏 |
| Investment, economy and management |
| |
|
|
|
| 畢老林 |
時勢微觀 |
錢志健 |
金融圈內 |
| 陸文 |
主版峰景 |
計東平 |
另類投資 |
| 唐方方 |
經濟觀點 |
何炘基 / 熊秉元 |
經濟人談文說藝 |
| 龐寶林 |
基金人語 |
中文大學商管
學院教授 |
商管啟示 |
| 李漢祥 |
管理人管理事 |
新聞部 |
IPO焦點 |
| |
|
|
|
| Lifestyle |
|
|
|
| |
|
|
|
| 顧小培 |
康和健 |
徐詠璇 |
琉璃火 |
| 唯靈 |
飲情食趣 |
程逸 |
商思話 |
| 鄧達智 |
智百厭 |
劉健威 |
此時此刻 |
| 游清源 |
頭文字Y |
|
|
Readership Profile
| Age : |
18 – 29 |
32% |
| |
30 – 39 |
24% |
| |
40 – 49 |
23% |
| |
50 – 59 |
14% |
| |
60+ |
6% |
| |
|
|
| Sex : |
Male |
58% |
| |
Female |
42% |
| Education : |
55% with Diploma or Degree or above qualifications |
| Occupation: |
50% are either Professionals, Managers or Business Owners |
|
Monthly PI: |
37% are $25,000 or above |
|
Monthly HHI: |
49% are $40,000 or above |
|
Investment Behavior: |
78% participate in investment
(ie. Stocks, FX, Bond,Derivative) |
Sources: HKEJ Readership Survey conducted by NFO |
HK Economic Journal
| • |
HKEJ is also read by tomorrow's future leaders |
| • |
many undergraduate/postgraduate students acknowledged that HKEJ has become an essential part of their professional and personal lives |
| • |
HKEJ broadens and deepens their knowledge of business; sharpen their focus on tough economic, political and social issues; and enhances how they work, think and live. |
Supplement:
4 –12 pages supplement on
Festive Season : X'mas, CNY, Valentine's Day
Smart Executive Fashion
Best Wine and Dining
Watch and Jewelry
EMBA Program
Print in either newsprint or Glossy Paper
|
|
| |
 |
|
|
 |
